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FOR IMMEDIATE RELEASE
Americans Choose Beloved Pets and Vacations over Higher Salary
Research from Tickle Inc. says 87 percent of Americans are more likely
to choose a higher quality of life over more pay
San Francisco — August 4, 2004 - Tickle Inc., the online leader in career assessment testing, today announced the results of a work attitudes survey conducted by the Tickle Research Group, Tickle's in-house think tank responsible for development of the company's PhD-certified tests. Tickle found that 87 percent of Americans would choose a higher quality of life over more pay.
From pets to benefits and vacation, Tickle's survey brings to the surface that for many Americans, money is not always king in the work world. Americans weigh in on what truly motivates.
Survey findings include:
- On average, Americans are willing to take a 15.4 percent pay cut for improved quality of life.
- The top five reasons Americans would take a pay cut are: better benefits, more flexible work schedule, more interesting work, more vacation time, and causes they believe in.
- For better benefits, 50 percent of Americans would take a five percent pay cut, while 37 percent would take a 15 percent cut.
- For a more flexible work schedule, 48 percent of Americans would take a five percent pay cut, while 24 percent would take a 15 percent cut.
- For more interesting work, 47 percent of Americans would take a five percent pay cut, while 25 percent would take a 15 percent cut.
- For more vacation time, 46 percent of individuals would take a five percent pay cut and 28 percent would take a 15 percent cut.
- For a cause they believe in, 41 percent would take five percent pay cut and 28 percent would take a 15 percent cut.
- Interestingly enough, 6 percent of Americans would take a 5 percent pay cut if they could bring their pets to work. Women were twice as likely to give up salary for their pets with 8 percent saying they would take a 5 percent cut versus only 4 percent of men.
- Men are willing to take a somewhat greater pay cut (17 percent cut) than women (15 percent cut) to improve their overall quality of life.
Despite the fact that the majority of Americans would be interested in increasing their quality of life and taking a pay cut to do so, there are still some - men and younger people specifically - who are willing to sacrifice personal safety, values and more, for a substantial increase in pay.
- For a 50 percent pay increase, men are 2 and a half times more likely than women to risk personal injury (27 percent of males and 11 percent of females), as well as give up vacation time (23 percent of men versus 18 percent of women) and relocate (50 percent of men versus 46 percent of women). Men also say they are willing to sacrifice their values for a 50 percent pay increase nearly twice as often as women (5 percent of males and 2.8 percent of females).
- For a 50 percent increase in pay, 44 percent of people overall say they would be willing to work with people they don't like.
- Younger people (people 18 - 24) will do nearly anything for a pay increase when compared to older people, including working with people they don't like, risking personal injury and doing less interesting work. Ten percent of young people say they are also willing to compromise their values for a 50 percent pay increase versus only 1 percent of people over 45.
Survey results are based on a sample of 2,000 individuals and weighted to accurately reflect the age and gender breakdown of the U.S. population. Additional data available upon request.
In addition to sacrificing money for a better quality of life, Tickle's Research Group also found that Americans are searching for more meaning in their work. According to responses from more than 3 million people who have taken Tickle.com's "Right Job, Wrong Job" test, Americans want their work to be meaningful rather than only financially rewarding.
Results include:
- 69 percent of women and 60 percent of men say that a job that is emotionally rewarding is more important to them than a job that is financially rewarding!
- 81 percent of women and 74 percent of men agree or strongly agree that they need a job that allows them to express themselves.
- 72 percent of women and 68 percent of men said that they think of work as an important part of their identity rather than just a paycheck.
For anyone who wants to maximize their workplace potential and uncover new career options, Tickle (www.tickle.com) has a number of PhD-certified tests designed to help individuals find their way to a more fulfilling career. To date the company has administered more than 250 million career, personality and relationship assessment tests to more than 50 million people - with an average rate of 50,000 career tests per day alone. Tests such as "Career Personality," "Multiple Intelligences" and "Right Job, Wrong Job" help people discover their true talents, identify their career needs and find a more fulfilling career path.
About Tickle
Tickle Inc. is a leading diversified digital media company, focused on delivering interpersonal content and services (self-discovery, matchmaking, career and social networking) to more than 14 million active members worldwide. Founded in 1999 as Emode, Tickle is a place where people can use science to make deep, meaningful connections, understand themselves and others, and manage their personal and professional relationships in a way that is fun and enjoyable. Ranked as one of the top 50 most visited web sites by comScore Media Metrix, Tickle is distinguished by a strong foundation in scientific research, a proven commitment to member privacy, and many years of customer satisfaction and financial stability. Tickle is a subsidiary of Monster Worldwide (NASDAQ: MNST) and is headquartered in San Francisco, California. Tickle can be found at http://www.tickle.com.
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