DISCOVER LOVE THROUGH SCIENCE
New Online Book from Tickle Inc. Provides Scientific Method to Help Singles Find Their Ideal Mates

SAN FRANCISCO — February 04, 2004 — Are you tired of always falling for the wrong person? If you are determined to find the "one" in 2004, perhaps what you need is a little help from science. Tickle Inc., the leading interpersonal media company, today introduced the online book, Date With Your Head, Mate With Your Heart: Five Steps for Finding Love Through Science. Taking a do-it-yourself rather than fix yourself approach for finding romance, the book serves as a hands-on guide for identifying bad relationship habits and putting you on the path towards true love.

Leveraging Tickle's extensive background in social science, Dr. Courtney Johnson, author and director of research for Tickle, has culled through many years of data to bring a broad source of personality and relationship psychology to Date With Your Head, Mate With Your Heart. Through a series of self-discovery tests and valuable advice, the book helps readers take a deeper look at themselves and their past relationships and apply their findings to meet, not just new people, but the right people.

"Considering that there are more than 80 million singles in the U.S. alone, there isn't a lot of practical advice available for finding the right partner," says Dr. Johnson. "It may seem a bit unconventional, but a scientific method could be the ideal formula for accelerating the search for meaningful love. If you're ready to find someone who is truly compatible, it's necessary to learn more about yourself - your patterns, desires and needs - and postpone romance and lust, so you can get to the heart of attaining true and lasting relationships."

With five scientific steps that allow you to uncover important relationship details such as your communication style, past patterns, and sexual preferences, Date With Your Head, Mate With Your Heart gives you the strategy to understand who you are and who your ideal mate is. The book also provides practical tips on dating, including communication suggestions, habits to avoid, as well as opportunities to "Rate Your Date" and find out how compatible you really are with someone.

Date With Your Head, Mate With Your Heart is available online at www.tickle.com. For a limited time, with every copy of the book purchased, you'll receive a free, one-month subscription to Tickle Matchmaking, a leading online dating site created by Tickle Inc. Using Tickle's foundation in science, Tickle Matchmaking helps individuals get to know themselves and others, determine compatibility with potential mates, make connections and form deep and meaningful relationships.

About Dr. Courtney Johnson:
Dr. Johnson is a nationally-recognized expert in the field of clinical psychology and research methods. Her academic background is extensive; she pursued concurrent Ph.D.'s in psychology and statistics from Duke University, and holds a M.S. in applied measurement in psychology from the University of Illinois. As the leader of Tickle Research, Dr. Johnson has created over 50 psychological tests ranging from the popular Sex Personality test to the PhD-certified Original Inkblot Test - the first and only scientifically-valid inkblot test available outside a psychologist's office.

About Tickle:
Tickle Inc. is the leading interpersonal media company, providing self-discovery, matchmaking, and social networking services to more than 18 million active members worldwide. Founded in 1999 as Emode, Tickle is a place where people can make deep, meaningful connections, understand themselves and others, and manage their personal and professional relationships in a way that is fun, useful, and familiar. Ranked as one of the top 50 Web sites by comScore Media Metrix, Tickle is distinguished by a strong foundation in scientific research; a proven commitment to member privacy; and many years of customer satisfaction and financial stability. Tickle can be found at http://www.tickle.com.

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