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FOR IMMEDIATE RELEASE EMODE’s UNIQUE TICKLE SOCIAL
NETWORK REDEFINES SOCIAL NETWORKING SAN FRANCISCO, CA – October 15, 2003 – Emode Inc. today introduced the Tickle Social Network, the first social networking product to deliver deep user profiles that go beyond basic demographic data to include group affiliations, career history and personality traits. The Tickle Social Network provides Emode’s 17 million members with targeted introductions to new friends, romantic partners and business contacts, as well as qualified referrals to products and services. The Tickle Social Network is available immediately in a free, preview release. “Over the last four years, we have built a profitable business by virally connecting people for self-discovery and self-expression,” said James Currier, CEO of Emode. “Our new Tickle social networking service continues that tradition with deep user profiles that leverage our social science and team of PhD’s. Over the years, we have figured out how to monetize the desire for connection, resulting in double-digit revenue growth and six quarters of profitability.” Social networking is broadly defined as services that link consumers, their friends and extended community in an online network. Emode social networking services include the Tickle Social Network as well as a market-leading matchmaking service and a series of self-administered tests. Building on a scientific foundation that leverages more than 80 years of academic research, Emode is the leader in online self-discovery services and offers more than 200 tests (50 of which are PhD-certified). In the nine months since its availability, the company’s matchmaking service has grown into the markets’ fourth-largest, with over six million users. Adding more than 30,000 new users each day, Emode’s focus on helping people better connect with others has established it as a top 100 Website (as measured by Media Metrix). Proven Business ModelFounded in 1999, Emode has operated as a profitable company for the last six quarters with double-digit revenue growth. The company has a multi-tiered business model (based on subscriptions, tests, and advertising), and has received funding from tier-one investors, including August Capital. “Emode is distinguished by its passionate focus on the user and its ability to use deep profiles as a way to deliver valuable information,” says Andrew Anker, Partner at August Capital and former CEO of Wired Digital. “By providing consumers a fun and easy way to access resources they can use (and will pay for) in their daily lives, I expect the Tickle Network to unleash the power of social networking.” Critical MassThe 17 million active members who visit Emode to take advantage of its social networking services, spend an average of 20 minutes per session (according to Media Metrix). Emode ranks as the premier destination for women, second only to AOL Time Warner and ahead of iVillage. Deep Personal Profiles Emode combines consumer insight with state-of-the-art digital technology to generate personality reports that offer outstanding results and intelligence. In collaboration with leading psychology and marketing experts from Harvard, Yale, Duke, Northeastern, Washington University and the University of Kansas, Emode takes a scientific approach to relationships. By using its ‘Think Tank’ of certified PhDs, the company ensures that the sites’ services are useful and relevant. The end result is a suite of valuable, integrated services designed to help people develop and manage relationships. Integrated Product Suite Emode’s suite of social networking services provides users with sophisticated search and navigation tools and an intuitive interface. With close linkage between all the products, users can manage the breadth of their relationships from one convenient place. With the rollout of its advanced Tickle Social Network, members will be able to take advantage of enhanced user controls, which will allow them to organize and manage content in a way that they have never been able to do before. The combined suite of services now includes: Social
networking: Matchmaking: Self-discovery: Founded in 1999, Emode is a social networking company that makes its members the center of the experience, providing self-discovery, matchmaking, and networking services to more than 17 million active members worldwide. The Tickle Social Network is a place where people can make deep, meaningful connections, understand themselves and others, and manage their personal and professional relationships in a way that is fun, useful, and familiar. Growing at a rate of more than 30,000 new members per day, Emode is distinguished by a strong foundation in scientific research, a proven commitment to protecting member privacy, an ability to quickly deliver innovative new features, and many years of customer satisfaction and financial success. Emode is funded by August Capital and nationally known leaders in the areas of media, consumer research, and technology. For more information, please visit http://web.tickle.com. « Back to Press Releases |
