SAN FRANCISCO, CA — June 29, 2001 — In partnership with Arnold Worldwide and Volkswagen, Emode has launched a new self-assessment test on the Emode.com website titled "Which VW Beetle are You?" This new test immerses users in fun, interactive content around the VW brand in a non-intrusive entertaining manner. Test takers open up cognitively as they answer questions to determine their own personality and how it relates to the VW Beetle. The test result compares their personality to the appropriate model of VW Beetle and then allows them to take action and click through to relevant content on the VW website. This test was customized to include VW's voice, design, questions and links to ensure the deepest, most meaningful branding experience on the web. "It is already exceeding even our expectations," says James Currier, CEO and company Founder.

Emode's custom self-assessment tests provide partners like VW with "deep reach." In the past, brands were stuck with shallow, untargeted reach through television ads, radio ads, or run-of-site banners online. Emode's self-assessment experiences are designed for brands seeking deep, targeted experiences where the right people are touched significantly.

"Online marketing is very different from offline marketing in that consumers are completely free to move around and find the content that interests them. A high percentage of VW enthusiasts -- and the people they know -- will find this new Emode VW test over the next three months, and the experience will make a very deep, very emotional impression on them," says Currier.

Emode also provides VW with market research from the self-assessment test. "You just had hundreds of thousands of people honestly answer 35 specific questions about themselves and your product, says Currier. "There's a lot of value there." Such data allows the brand to understand the consumers' awareness and mental positioning of a brand.

About Emode
Emode is a media and consumer research company that offers an online self-discovery experience for consumers and a sophisticated marketing platform to large consumer brands and their advertising agencies. With more than 6 million registered users, Emode is the leader in online self-assessments. Emode has served more online assessments than any other company on the Internet, and stores the answers to all the questions in its fully secure datawarehouse. As a leader in viral marketing, Emode does not advertise itself to drive traffic to the website. Instead, Emode relies on the excitement and value of its proprietary content to drive users to spread the word.

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