FOR IMMEDIATE RELEASE

FINDING OUT ABOUT YOURSELF HAS NEVER BEEN THIS FUN!
Emode's New Ultimate Personality Test Connects People Online

SAN FRANCISCO, CA – October 23, 2000 – From Emode, the creators of the Internet's most popular personality test — "What Breed of Dog Are You" — comes a whole new way for members to connect with themselves and their friends: The Ultimate Personality Test.

The Ultimate Personality Test
Are you a Skydiver or a Shark? A Critic or a Rock Star? This in-depth, Ph.D.-certified test provides members with an accurate, concise, entertaining look into their personality. Then it takes personality testing to the next level by comparing their results with those of friends and family members.

Features

• A fun, entertaining way for members to explore their personality and find out which of 13 different types they are.
• Enables members to connect with their friends and family.
• Ranks friends and family on a compatibility scorecard in four areas: love, work, friendship, and enemies, and provides a list of shared interests. Emode's entertaining summaries in each area help members gain a better understanding of how they compare to and relate with one another.
• Easy to share. Members can forward their information onto their friends and family to find out how everyone compares.
• Option to sign-up for a colorful, unique, and entertaining email based on each member's personality and interests.

"At Emode, we're working to build a fun, unique experience on the Internet," says CEO James Currier. "Members can now compare and rank themselves with their friends across the country, all the while learning more about themselves. Finding out about yourself has never been this colorful!"

The Science
The Ultimate Personality Test was developed by a team of PhD-level researchers from Harvard, Yale, and the University of Illinois. Using more than 20 years of research on social, cognitive, emotional, and consumer behavior, the researchers developed a scientifically reliable and valid test based on a wide range of characteristics, providing a more complete understanding of people's personalities.

Taking the Test
Members can take the test by logging onto http://web.tickle.com and choosing the "Sign Up" button. From there, they begin their journey of self-discovery by taking the Ultimate Personality Test. On average, the test takes about 10 minutes to complete. Members are then just one click away from their own personalized, private, password-secured section called "My Profile," which stores their test results. Members can edit or delete their information in "My Profile" at any time. Once the test is complete, members are able to share and compare their results with friends and family members.

About Emode
Founded in July 1999, Emode is the premiere personality marketing company. The company's mission is to take into account all aspects of an individual and connect them with the important ingredients in their lives: self-discovery, people, entertainment, products, services, and experiences. Emode's website and email newsletters provide fun and colorful ways for people to explore themselves and their world based on their own personalities.